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If you’re familiar with my brand AT ALL, then you probably already know that I’m a huuuugeee fan of using gifs and other visual elements in all my videos...⁠ ⁠ I’ve been doing this since I launched my YouTube in 2019. ⁠ ⁠ I even made my OWN GIFs.⁠ ⁠ I don’t just do it because it’s fun and part of my branding...⁠ ⁠ There are 3 HUGE reasons I use these visual elements (and you should too)…⁠ 👇⁠ ⁠ 👀 They help grab ATTENTION⁠ ⁠ Studies have shown that incorporating visuals in videos grabs AND keeps attention more effectively than text only. ⁠ ⁠ They make your content more interesting and stop that scroll, baby.⁠ ⁠ 🤌 They help clarify MEANING ⁠ ⁠ Adding in the right gifs or b-roll can help clarify the meaning of your message — making it less likely that you’ll be misunderstood ⁠ (especially when you love to use sarcasm or innuendo like me, hehe).⁠ ⁠ 😭😆😜 They help convey EMOTION ⁠ ⁠ Words can only describe so much… ⁠ ⁠ But adding a gif of someone who is jumping with joy, cringing or rolling their eyes really helps convey emotion and humor. ⁠ ⁠ SOME PEOPLE (🙄) complain that they are distracting or unprofessional…⁠ ⁠ Other people love them - me included!⁠ ⁠ I think when gifs and other visuals are done CORRECTLY, they make content so much more engaging, fun, and relatable. ⁠ ⁠ Now, OF COURSE, there is such a thing as “too much” and it can be easy to go overboard.⁠ ⁠ Like all things in life, you need to find the right balance for YOU and your audience. ⁠ ⁠ But when done correctly, specific gifs and visual themes can become synonymous with your branding 🤩⁠ ⁠ 👉 What is your opinion on using gifs in marketing? Comment below and let me know!
Why I use gifs (and other visuals) in my videos ⬇️⁠